Strengthen your brand by printing green do more to reach voters and less damage to the earth by: Alpa Patel
As most nonprofit organizations, your organization likely produces several printed pieces a year by an appeal to donors, attracting new members, promote events, and to report to donors. The design of this warranty, you want to create a piece that has been made to represent your organization fits your budget and make a difference positive advance their cause, awareness and support its mission.
But if your printer uses traditional methods to produce this – using virgin fiber paper, toxic oil solvent inks and paper bleached with chlorine – the printed document may do less to reach voters and more damage to the environment.
Fortunately, there are ways to print green projects, the earth – and his organization – a good look.
Environmental damage
It is no secret that the document of taxes on production forests, water and energy supply. In fact, eco-defense group Environmental Defense estimates that production of one ton virgin uncoated paper – which accounts for 90 percent of U.S. printing and writing paper – Requires three tons of wood, 19.075 gallons of water, and generates 2278 pounds solid waste.
"The printing industry is the biggest polluter of air and the third largest consumer of fossil fuels in the world after automobiles and steel manufacturing, "said Renourish Founder and Design at the University of Illinois professor Eric Benson." On an average day, printers [billion] use gallons of water to be treated for their content of toxic chemicals and are delivered to our channel. "
Meanwhile, adhesives, fasteners and leaves used in printing and packaging can make the end product is not recyclable, virtually guarantee that it will eventually be landfilled. There, the oil-based inks may cause permanent damage to the environment, leaching of volatile organic compounds (VOCs) – What can cause birth defects and cancer – in soil, contaminated soil, groundwater, and, after evaporation, air.
The printing process itself is also dangerous: The most solvents, lacquers, drying agents, and other solutions used in the production of films, printing plates, and cleaning presses are toxic pollutants that can cause chronic health problems – including damage to the kidneys and liver, and even death – press operators, according to the National Institute for Occupational Safety and Health.
Not exactly the message you want your nonprofit forward.
Green is easy print
For some nonprofit organizations, the solution might be to avoid printing for online marketing. However, for nonprofit organizations that rely on marketing campaigns for print and advertising support, cut the paper at all can not be an option.
green print, it sends a powerful reminder of his audience who cares about what is future. It can also improve its brand image by making the assertion that you care about the environment. Environmental degradation has a huge impact, poverty and disease to war and famine. To carry out sustainable practices printing, are in a sense that includes all the right reasons, not least of all – yours.
"Your donors, board members, and prospects that you care, which echoes positive for them, "said Nilesh Patel, owner and president we print, the printer eco Located in Orange, California." Each point of contact with their constituency should reinforce the idea that not just say good things, but doing the right things. Printing is a very visible part of that, especially for a membership organization. Doing the right thing for Environment and advertising is a way [long towards the establishment of] the integrity and sincerity of his organization. It is a wonderful way to celebrate its mission. "
Fortunately, the ecological options are on the rise – and there are many online resources can help locate them.
Among the recommendations, print:
1. Select paper that is 100 percent post-consumer (PCW), chlorine-free process (PCF), uncoated, the Forest Stewardship Council (FSC) certified by renewable energy sources such as wind or solar (Mohawk Paper is a company leader in this field), or no trees (hemp and kenaf are two.)
2. inks use vegetable or soy inks instead of inks oil-based. These alternatives are low VOC and competitive prices. When using Pantone – an industry standard – to avoid the colors (especially red and hot metal) containing barium, copper and zinc, which can cause health problems in humans.
3. Try waterless printing, which eliminates buffer systems used in traditional printing. Digital printing, which avoids film and chemicals in traditional printing processes, is another good alternative.
4. Avoid the use of binders, adhesives, or sheets of stamps on the packaging.
5. Reduce the amount of ink being carried out with one or more patterns in two colors, you can also save paper by asking the designer to use standard sizes of sheet Press.
6. Familiarize yourself with the standards industry. Environmental Protection Agency mandates that federal agencies should be used for uncoated printing and writing at least 30 percent PCW content; papers coated must contain 10 percent, we note printing.
Other considerations print
The nonprofit organizations that are printed great amount of exposure or signaling materials should opt for a process called sublimation printing – instead of solvent-based inks, which used oil and other VOCs, according to an article published in September 2005 the magazine printed. Digital Printing and applied (which works especially well with the flags) are also cleaner, more sustainable choices, see how Ecospun tissue, which are made from recycled materials.
Good design is for you
"If this is not the responsibility of the designer? You might ask. Fortunately for you – and the environment – The answer is no. Ultimately, the customer, the burden falls on you to ensure your project is as environmentally friendly as possible. And with the growth options out there, it is easy to find suppliers of paper ecological designers and printers that can help to do it.
If you do not find a green design firm or printer in your area, do not worry – Easy to use technologies such as PDF reader and compression utilities (see TechSoup Free Downloads for the correct options) facilitate the rapid transmission file (and often free) by email and FTP, allowing you to work with the provider of their choice, regardless of location. Many providers will designer to print or download the files directly to their sites and mailing printed materials to you.
Even if a design company promoted not as "green" may be willing to respond to your request. If you have a long relationship with a designer, discuss means you can make your project as environmentally friendly as possible.
A good designer must be able to meet your needs in locating appropriate providers and work within the perimeter requested. If a designer tries to convince him to use a design in two colors or deter you choose printing technique to others, get a second opinion.
Often, designers of the brand of paper and printing of not less than 30 percent, and from those who insist on using expensive paper, printing, binder, coating, or to frustrate your room look good – It may simply be trying to increase profits and reduce the time and overhead involved in the search for alternatives. A fully competent design company can make your beautiful project, regardless of the specification.
Dispelling myths Green
Green (on paper) is beautiful
A common mistake among nonprofit organizations and for-profit and for the environment means lower quality.
We encourage you to talk non-profit environmental to a printer to better understand your options. "The main factor deterring printing [Green] is the lack of information, "he said, noting that a printer can help you determine what types of papers, inks and coatings can give you quality want and stay within your budget.
Compensation costs
Another deterrent is the misconception that green printing is always more expensive than traditional printing methods. But this is not always the case. based inks and vegetables often at prices competitive with petroleum, Carbon neutral printing is no more expensive than traditional methods, and many are recycled, TCF and ECF papers are actually cheaper than Virgin.
We also noted that because there are many factors that contribute to the price of a printed document – including the size of the project, the press is used, and even time of year – is important to work with a printer that can find the best solution for the budget of your organization.
Keep in mind also that as more organizations like yours to invest in environmentally friendly options, the price will eventually fall. "It is worth making recycled paper, and energy required [under the Virgin], "Benson said. However," there is often a little higher premium for recycled paper. It is largely based on supply and demand. The more the demand for recycled] [PCW paper, more than the industry must be produced, and costs will be even. Printers pollute and pollute heavily. Why is it? The choice not to support these practices is to vote with their money. "
Even if you discover that the Green is more open, there are still many ways to offset the costs:
1.Consolidate
Instead of campaigning for four years an e-mail try to send three more environmentally friendly. The positive publicity generated by going green can actually improve response rates, and more likely to make the best of what you send. Or, to offset the cost of creativity: "The draft design for multiple uses – for example, self-mailer/program combos – to save money when using paper more expensive, "suggests dynamic graphics" in his article Print Green. "In addition, whenever possible the combination of projects is wise idea is to print business cards and cards of the same recycled paper. "
2.Bypass man in the middle
Purchasing and managing a print project is not as complicated as it is, and help you avoid the high margins of the designers. Ask your designer to send print-ready files and then work with the printer in the delivery and testing. Explain that you are a nonprofit and are trying to save money: many printers will be happy to help in the process. In addition, some designers may even be willing to give up the extra when they know a good cause.
Gloria 3.Share
Another way to compensate costs is to ask a seller of chip in. Some printers reduce their prices if they can put their logo on the piece, and many do so discreetly. Similarly, one could ask one of its donors to help cover expenses for a small promotion of the work.
It exclusive 4.Keep
Some printers offer discounts whether to take all (or most) of their business for them. "Selecting a printer to print your documents could lead to a contract that can reduce both labor costs as you send them, "he said.
If you have it, and boast
If your project printing on recycled paper with soy-based inks or press wind, by all means, that their constituents know. Add a single line of text explaining how the piece was printed on the bottom of the card, or include Forest Stewardship Council discreet Seal soy or processed without chlorine symbol if applicable.
Alternatively, you can count up the impact of space for your readers: Neenah Paper Savings Calculator has opened the eye of the environment can help estimate the environmental savings – in trees, water, energy, solid waste, waste water and emissions into the atmosphere – in the selection of materials containing high levels of post-consumer fiber.
Promote green practices not only makes you look good earnings – can motivate others to do the same. When other organizations to see the quality of your waiting room, could be encouraged to go green.
Thanks
URL: – Http: / / www.weprint-oc.com
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About the Author
california printing, printing services ca, ca printing companies, California printing companies, orange county printing, printing orange county, orange county printer, design, full color, low cost, fast printing, same day printing, business cards, stationery, leaflets, printed credit cards, brochure printing, catalog printing, catalog designing, christmas print, offset printing, binding, foiling, lamination, commercial printing companies, publishing printing, newspaper printing
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